MEDELA
UX Project 2
Connecting users with doctors they can trust.
“In today’s America, minority patients still have markedly worse health outcomes than white patients.”
Concept to Presentation: Completed in 3 week sprint.
TIME FRAME
TEAM
5 Person Team
51% of physicians had moderate-to-strong levels of bias against Hispanics/Latinos/Latinas.
70% of physicians showed some level of implicit bias against Black people and Hispanics/Latinos.
42% of physicians had moderate-to-strong levels of bias against Black people.
31% of transgender Americans lack regular access to health care.
"Right now, it's very hard for a lot of people to even find a primary care provider who's willing to work with them." - Kellan Baker, John Hopkins University
The user base for this project was predominately female between the ages of 18-39 who are looking to find a healthcare provider that best understands their needs. The main areas of focus were customized questionaires, tailored doctor bios, and a simple scheduling flow. Medela needed to provide unbiased information so users could confidently find a doctor that aligns with their specific needs.
TARGET & CHALLENGE
Miro, Otter.ai, Figma, inVision, Zoom, Google Forms, Adobe Illustrator, Usabilityhub.com
TOOLS USED
By creating a path that connects users and physicians with similar gender, race, ethnicity identities, and allies, users will feel more comfortable accessing healthcare and feel confident in their doctor’s ability to communicate and effectively treat their needs.
PROBLEM SOLVED
KEY FEATURES
Through 12 strategic questions during onboarding, centered on gender, race, and ethnicity, Medela is able to provide a refined selection of doctors from which users are able to choose their next doctor.
CUSTOMIZABLE USER
PREFERENCES
Information referring to the doctor’s education, specialties, languages spoken, and a list of the communities with whom they are allies, provide a more user friendly approach to finding the right health care provider.
TAILORED
DOCTOR BIOS
PATIENT STORIES
A collection of review highlights from others sources. Significantly cutting research time down and simplifying the research process.
IN APP APPOINTMENT
SCHEDULER
Simple appointment scheduling direct from the app. After 5 clicks users receive their appointment confirmation.
The UX study, basic branding, and a hi-fi prototype were released in the incredibly short time span of just one month. Thanks to the broad user base, we were able to validate the UX flows during each weekly release cycle. Built to solve a social problem, the prototype was effective in doing so through a simple onboarding process. Want to see more?
OUTCOMES AND ACHIEVEMENTS
Doctor introduction videos
Input patient insurance
Optimize search for special cases
FUTURE DEVELOPEMENT
UX analysis (competitive analysis)
User Rresearch (interviews, surveys)
Interaction Design (appt. scheduling flow)
RESPONSIBILITIES