UX Project 1
WASTELESS
The simplest way to reduce food waste.
The US throws away 30-40% of its food supply, with the most significant source of food waste coming from households.
Sadly, 80% of people throw out perfectly good food because they misjudge when/if it goes bad. People want to reduce their household food waste, especially when it comes to hyper-perishables. These foods don’t come with storage instructions and typically go bad before expected.
The user base for this project consists of people in the 25-64 age range whom store and prepare food at home. The main areas of focus were use & preperation, the ability to monitor, and sustainability. Wasteless needed to be easily understadable and seamlessly integrate into daily life.
TARGET & CHALLENGE
Miro, Otter.ai, Figma, inVision, Zoom, Google Forms, VS Code, Adobe Illustrator, Usabilityhub.com
TOOLS USEDConcept to Presentation: Completed in 2 week sprint.
TIME FRAME5 Person Team
TEAMBy leveraging existing knowledge for reducing food waste to power a mobile app that makes it easy to properly store, monitor food usage, and waste by connecting it with tech-enabled containers users are guided to form new habbits through positive nudges to take action. Each user flow allows for the possibility to learn more.
PROBLEM SOLVED
TASK #1
Activate storage container by scanning QR code and entering food item
TASK #2
Check freshness status of food item by viewing the food’s container page
TASK #3
Respond to notification and follow prompts to avoid food waste
The UX study, product design, and a Hi-fi prototype were released in the incredibly short time span of just 18 days. Thanks to the general user base, we were able to validate the UX flows in two release cycles. Built to validate a customer idea, the prototype is currently helping to develop the product prototype.
OUTCOMES AND ACHIEVEMENTS
Technology Rresearch
UX Rresearch (interviews, surveys, competitive analysis)
UX analysis (flows)
Competative Analysis
Front-end development (landing page)
RESPONSIBILITIES
RESOURCE LINKS